Misty Soldwisch, a broker/owner and team leader with Better Homes and Gardens Real Estate in Des Moines, says staging is essential to her company’s success. She estimates that sellers who opt to stage receive 5% more in sales price and their homes sell 20% faster. Real estate professionals should have a dependable relationship with at least one or two stagers whom they can call on short notice.
However, Soldwisch says cleanliness is more important than staging to potential homebuyers, so it’s essential that staged homes be immaculate.
In addition, a solid, consistent design throughout the home is critical for a unified look. It’s also important to note that staging begins at the curb, so pay attention to the outside of the home. This includes the front yard, foundation plantings, walkway to the front door, and the front porch area inclusive of house numbers, mailbox and door décor.
Any un-staged areas – a basement, attic, or garage, for example – must remain neat and organized. A professional stager can help sellers determine how to use their existing items.
Sellers should also consider using different styles in different rooms. It can make a home appealing to a wider audience, and they should highlight their home’s standout feature, such as an unusual backsplash. The aim of staging should always be to elevate the experience of a home.
Finally, agents may consider incorporating a staging consultation into their listing presentation and home selling process – and guaranteeing that cost with a clause in the contract.
SOURCE: Inman (01/06/23) Soldwisch, Misty